Compared with what’s available to women, far fewer media resources specifically target men with accurate nutrition and health information. So whom or what do guys turn to for help in finding nutrition and weight-loss information? According to Weight Watchers research,
men go to the people they perceive as experts. First and most impor- tantly men seek out the women in their lives as their preferred experts for weight-loss help. Men also seek expert advice from their doctors. Given the paucity of nutrition information specifically targeted at men, it appears that the media have an opportunity to reach them with key nutrition and health information about their need to lose weight and the benefits to be gained by doing so.
men go to the people they perceive as experts. First and most impor- tantly men seek out the women in their lives as their preferred experts for weight-loss help. Men also seek expert advice from their doctors. Given the paucity of nutrition information specifically targeted at men, it appears that the media have an opportunity to reach them with key nutrition and health information about their need to lose weight and the benefits to be gained by doing so.
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